FOND OF
means Family,
no matter where.
Since 2010, FOND OF has been driven by enthusiasm—for products, brands, design, sustainability, and above all, people. We want to be companions as little worlds grow bigger—at kindergarten and school, with moms and dads, grandmas and grandpas.
We create things that excite us
FOND OF was founded in 2010 in Cologne and develops, designs, and distributes ergonomic, sustainable, and carefully designed products for babies as well as children of kindergarten and school age.
Our best-known brands include ergobag and satch, under which we offer a comprehensive and continuously growing range of school satchels, backpacks, and matching accessories for schoolchildren.
Our brand Alvi stands for high-quality and safe baby sleep—with sleeping bags, mattresses, and bedding specifically developed for babies and toddlers. Affenzahn complements the portfolio with bags, backpacks, as well as a wide selection of barefoot shoes and accessories for children. AEVOR is our lifestyle brand offering backpacks and accessories for young adults.
Today, our products are available in around 2,000 retail stores and online shops in the DACH region, as well as in many international markets.
This gives us the greatest freedom and provides our team with maximum opportunities to shape and contribute.In addition to FOND OF GmbH, the corporate group also includes the logistics provider dadada GmbH with its own logistics center in Euskirchen near Cologne.
Around 300 employees work at our headquarters in Cologne and in other subsidiaries of the FOND OF Group.
288 team players—176 women and 112 men. From Angelika at reception to Yasemin in the Innovation Kitchen, everyone contributes their individual strengths to the team. Whether in customer management, product design, or brand campaigns, we strive to handle and develop as much as possible in-house. This gives us the greatest freedom and provides our team with maximum opportunities to shape and influence our work.
288 Humans - one Team.
»Joining in is queen!«
Come as you are
It’s not about culture or performance, but about performance through culture.A little journey into our world of values.
is queen
We look in the same direction and achieve success together. This means being transparent with one another, standing up for each other, and actively shaping both our FOND OF culture and our shared success. We take collective responsibility for both—while each of us also takes ownership of our individual contribution.
You don't need to wear a mask here—just be yourself. Especially in uncertain times, trust and an open, constructive approach to mistakes are fundamental to who we are. Here, you are accepted as you are, and we give you the space to be your authentic self.
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performance
We want to create an environment where passion and commercial success go hand in hand. We believe that when people enjoy what they do, they do it well—and inspire others in the process. When our hearts are fully invested, our enthusiasm is contagious, helping us grow beyond our own expectations and achieve more together than any one of us could alone. Especially during times of change, this energy is our greatest strength.
We embrace new ideas and change with openness. We strive to act with empathy and to consider different perspectives. In an organization that continuously shapes and adapts to change, this openness is not something to be taken for granted—it is a conscious choice we make every single day.
We are part of something bigger—and we act accordingly. What we do has an impact beyond ourselves: on families, on our communities, and on the world in which the next generation will grow up. We keep this impact in mind and consciously help shape it. Because the bigger picture is created through the contribution of every single one of us.
The Management of FOND OF
Three perspectives, one leadership team, and one shared goal: to be the most trusted companion for families during the years when everything happens for the first time.
Mathias Lievenbrück – Sales
ensures that FOND OF is present wherever families plan and shop across the globe and through every channel. He has been shaping the company for many years: first as Commercial Director and, since 2023, as Managing Director. Before joining FOND OF, he worked at McKinsey and Deutsche Bank.
Susanna Kindler – Brand & Product
is responsible for the brand, products, and marketing and therefore for the substance behind every promise made by the FOND OF brands. She spent nearly 20 years leading brands in senior positions at uvex, Rodenstock, and Zeiss before joining FOND OF in early 2024.
Dr. Oliver Burger – Finance & Supply Chain
has been with FOND OF since 2020 and, as Managing Director, is responsible for the foundation on which everything is built: Finance, Supply Chain, People, and Legal. He ensures that growth is not only ambitious but also sustainable. Prior to joining FOND OF, he spent around five years at McKinsey advising companies on strategy, turnaround, and innovation.
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