Grow up with
FOND OF.
Since 2010, FOND OF has been all about enthusiasm – for products, brands, designs, sustainability, and, above all, people. We love being able to accompany families with children from birth through their teenage years and growing up together. –
We are FOND OF FAMILY.
From the very first deep breath, from crawling to the adventure of starting school – we develop products that accompany you and your family through the defining moments of childhood.
We are
FOND OF FAMILY
Founded 16 years ago to bring the first ergonomic school backpack to market, we now offer five brands and accompany families with kids from birth through young adulthood.
What drives us
We believe in real quality and sustainable growth.
Come as you are
Our values are the core drivers for products that excite people.
The Ship in Cologne
Quality, responsibility and innovation are our compass.
Stories & Press
Get all the news around FOND OF directly from our story section.
Our Brands
Five brands. Each different. United at the core. Born from passion. Built on design, functionality, and sustainability.
Gentle companions for the little ones
For over 60 years, Alvi has stood for safe and comforting baby sleep. With great care and attention, we develop high-quality sleeping bags, mattresses, and bedding that accompany your baby safely and cozily through the night. Quality, sustainability, and innovation drive us – to create the best products your child deserves.
Ergonomy meets Design
Great curiosity, lots of fun, a good dose of courage, and buckets of lightheartedness. That’s what we would pack into a child’s backpack for their first day of school. With this goal in mind, we continually improve our school bags so children can explore the world carefree.
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We encourage movement
With AEVOR, we stand for moving forward for a clear opinion, visibility, a focus on what's hidden, and for community. We produce backpacks and accessories to create an incentive for emission-free mobility. We bring movement to the streets by addressing issues that acutely affect our lives, and we use our platform as an innovative space for creative and critically thinking minds.
So sustainable
Sustainability is one of the core drivers here at FOND OF. We are convinced that we can only be successful in the long term if our business practices are in harmony with people and the environment.
